# Elevating Fashion Retail: The Vision and Strategic Role at Livehaf
Livehaf has redefined the Indonesian e-commerce landscape by bridging the gap between quality and affordability. Originally founded under the mantra "Live Healthy And Fit," the brand began its journey in the fitness apparel sector. However, since 2017, the company successfully pivoted to become a premier provider of high-quality "daily wear." Recognized as one of the most trusted fashion brands on Instagram since 2015, Livehaf caters specifically to professionals and everyday consumers who seek sophisticated style without the burden of premium pricing. While currently operating as a high-growth SME, the brand is driven by an ambitious vision to become a global leader in the fashion industry through unwavering commitment to customer satisfaction.
## The Mission of a Senior Creative Content Strategist
At the heart of Livehaf’s creative engine lies the Senior Creative Content Strategist. This pivotal role is dedicated to transforming abstract concepts into high-impact visual narratives. As a strategist, you act as the architect of our content production experience, ensuring that every pre-production phase is meticulously aligned with audience demographics, platform requirements, and the pulse of current cultural trends.
Your role goes beyond planning; you are responsible for the integrity of our creative output. By drafting comprehensive checklists, conducting rigorous proofreading, and verifying facts against pre-production meeting specifications, you ensure that every product, talent, and location choice is perfectly executed.
## Key Responsibilities and Strategic Impact
Success in this role requires a professional who is as passionate about pitching ideas as they are about meticulously crafting them. Your daily contributions will drive the growth of our brand presence:
* Content Production Excellence: Oversee the lifecycle of creative materials, including the organization of digital/physical databases and the efficient batching and copywriting of content for TikTok and Instagram.
* Logistics and On-Site Support: Manage end-to-end production logistics, including vendor communication, talent scheduling, venue bookings, and on-site support during photoshoots to ensure the creative vision is met.
* Influencer and KOL Management: Identify, reach out to, and build long-term relationships with Key Opinion Leaders (KOLs) and models. You will be responsible for negotiating partnerships that ensure mutual benefit and brand alignment.
* Strategic Documentation: Lead the creation of pitch decks for catalogs and outdoor photoshoots while maintaining easy access to documentation for the entire creative team.
* Scriptwriting: Author at least eight high-quality, trend-driven TikTok scripts per month to maintain our competitive edge in the social media space.
* Administrative Diligence: Handle expense reports, invoice processing, and operational support to ensure the creative department functions seamlessly.
## Requirements for the Ideal Candidate
To join our dynamic team in BSD, Tangerang, we are looking for a candidate who combines technical expertise with creative flair:
1. Professional Background: A Bachelor’s degree in any major with a minimum of 2 years of proven experience in creative content strategy.
2. Specialized Content Skills: Demonstrated proficiency in scriptwriting, copywriting, and directing for TikTok, backed by a robust portfolio.
3. Algorithmic Awareness: A deep understanding of TikTok algorithms, emerging social media trends, and Indonesian cultural nuances.
4. Operational Excellence: An exceptionally organized mindset with the ability to manage high-pressure environments, pivot quickly, and provide data-backed content recommendations.
5. Logistical Capability: The ability to handle on-site production needs and manage complex vendor/talent relationships with precision.
If you are a creative visionary who thrives on data, culture, and the art of storytelling, Livehaf offers the platform to scale your career while shaping the future of Indonesia’s fashion retail market.